Since the Russian market is open for international competition, we recommend to do a plan for 5-10 years where you will put forward your brand and quality.
We recommend to review your product / service portfolio and modify to conform with Russian culture and understanding with changes in packaging, colors and style. Pricing policies should be stable, focusing on long-term gain. We would like to specify that “guerilla” tactics will not help to grow further in the market.
Assistance in market positioning is provided (while planning developing entry and settling strategies), to help you with reaching target customer with closest sale point and to determine optimum distribution channels. While planning distribution channels different areas, climates, cultures and income levels in different ares including Moscow are taken into consideration. Considering more criterias than just 4Ps of marketing, we are in your service to provide business consulting in Russia.